Velocity Growth animated logo

We don't just advise on growth. We deliver it.

Senior operators from some of the world's fastest-growing companies, unlocking revenue and users with marketing, data and technology. We find where your next revenue is, build what it takes, and run it until it shows up in your numbers.

Findwhere the next
revenue is
Buildwhat it takes
to get there
Rununtil the
numbers move

Trusted by 40+ clients across 20+ markets

  • Joyalukkas
  • Crescent Enterprises
  • Oxinus Holdings
  • Mal
  • CNTXT AI
  • MZN
  • Riva
  • Entrepreneurial Solutions Partners
  • Comera Pay
  • BuuPass
  • Malaica
  • Karti Store

Our team has built growth at

  • Uber
  • Uber Eats
  • Careem
  • noon
  • Accenture
  • Botim
  • Times Internet
  • Swvl
  • Zomato
  • Zoho
  • Myntra
  • Mamo
  • PayBy
  • CashNow
  • Rizek
  • webook.com
  • Gathern
  • The Giving Movement

Every lever of growth. One team accountable for it.

Eight practices under one roof, so the plan, the build and the numbers stay with the same people.

User acquisition

Paid media across every major platform, bought on the customers worth having, not the cheapest clicks.

Measurement and tracking

Every event your growth depends on, firing, verified and matched to your backend.

Conversion and experimentation

A steady programme of tests on the pages and flows where revenue is won or lost.

Data science and analytics

Retention, lifetime value and the models that tell you which customers to chase.

Loyalty and CRM

Journeys and rewards that bring customers back, timed by what each one did last.

Product and UI/UX

Onboarding, checkout and the product moments that decide whether people stay.

Design and content

Websites, wireframes, mockups, ad creatives and content, designed to convert and tested against each other.

Organic growth: SEO, ASO and GEO

Found on Google, in the app stores and in the answers ChatGPT and Gemini give.

The numbers
behind the work.

Start with a 30-minute call
with one of the founders.

  • 40+Clientsserved across
    20+ markets
  • 300+Growth projectsshipped from
    plan to live
  • 25.4MnUsersacquired for the
    businesses we grew
  • $1.4BnRevenuegenerated, the
    number that counts

Three ways to work with us. Each one a step up.

Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.

01

Diagnose

We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.

You receiveA growth plan your board can approve: what to do, what it is worth, and what comes first.
Includes
  1. Diagnose
  2. Build
  3. Run
  4. Optimize
Growth plan / Your company
Analytics and app dataRead
CRM and ordersRead
Ad accountsRead
Market and competitorsRead
Interviews with your teamDone
1Fix checkout drop-off on mobileSix weeks, product and dataAED 4.1M
2Win back lapsed customersCRM journeys and offersAED 2.6M
3Enter Saudi ArabiaMarket entry and acquisitionAED 1.9M
Growth plan, ready for the board
02

Build

The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.

You receiveThe growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.
Includes
  1. Diagnose
  2. Build
  3. Run
  4. Optimize
Delivery board / Your company
From the diagnosisPlay 1: checkoutPlay 2: win-backPlay 3: Saudi launch
Planned
Building
Live
4 of 4 live, each one measured against the plan
03

Run

Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.

You receiveA growth team that owns the number with you, and reports against it every month.
Includes
  1. Diagnose
  2. Build
  3. Run
  4. Optimize
Growth engine / Your company
Diagnose Build Run Optimize
Month1of 6
Revenue against target92%
May
Jun
Jul
Aug
Sep
Oct
    October review: 112% of target, up from 92% in May

    Dark Matter. The SaaS we built to run growth.

    We built it for our own engagements. Now it runs on its own for companies that want the SaaS without the firm.

    Lead generation

    Dark Matter Outreach

    Finds your buyers, researches each one, writes to them on email and LinkedIn, and hands your team the replies.

    1. Finds your buyersMatched to your ideal customer, every day
    2. Researches each oneEvery fact dated and sourced
    3. Writes to each personOne message per buyer, email and LinkedIn
    4. Checks before it sendsReal address, not opted out, safe pace
    5. Hands you the repliesSorted into Slack, Teams or your inbox
    Northwind Pay / An ordinary Tuesday
    1. Drive
    2. Board
    3. Call
    4. Lunch
    5. Site visit
    6. Dinner
    00:0006:0012:0018:0024:00
    # new-leadsYou did not open it once.
    AsleepVGDark Matter Outreach05:30214 companies found, matched to your ideal customer
    On the drive inVGDark Matter Outreach07:15198 researched. Every fact dated and sourced
    In a board meetingVGDark Matter Outreach09:1286 emails sent, each one written for its reader
    On a client callVGDark Matter Outreach11:42Positive replyLina, Northwind Pay: Sounds great. Can we talk Thursday?Open thread
    On a site visitVGDark Matter Outreach16:24Meeting bookedLina, Northwind Pay: Thursday 10:00, 30 minutesOn your calendar
    At dinnerVGDark Matter Outreach20:12Tomorrow's list is ready. It starts again at dawn
    AI search visibility

    Dark Matter Surfaced

    Tracks how often ChatGPT, Gemini and Perplexity name your brand when buyers ask, and tells you what to fix first.

    1. Tracks real questionsThe prompts your buyers actually type
    2. Asks every engineChatGPT, Gemini, Perplexity and Claude, daily
    3. Measures your shareHow often you are named, against rivals
    4. Finds the sourcesWhat each engine trusts and cites
    5. Tells you what to fix firstRanked by how much it moves you
    Surfaced / Northwind Pay
    Questions tracked120
    Competitor share58%
    Named in answers12%
    What buyers askChatGPTGeminiPerplexityClaude
    Best business account in the UAENamedNamedNamedNot yet
    Fastest company bank onboardingNamedNot yetNamedNamed
    Cheapest way to pay suppliers abroadNamedNamedNot yetNot yet
    Corporate cards for startups in DubaiNot yetNamedNamedNamed
    Business account with no minimum balanceNamedNot yetNot yetNamed
    Fix first: publish a clear fees page, cited by 3 of 4 engines for a rival
    Search

    Dark Matter SEO

    Runs organic search end to end: research, planning, writing, review and publishing, every article checked before it goes live.

    1. Finds the demandTopics chosen from real search volume
    2. Plans the calendarBriefs ordered by what wins fastest
    3. Writes in your voiceEvery article built on its brief
    4. Reviewed by a personFacts and tone checked before it ships
    5. Publishes to your siteStraight to your CMS, then tracked
    SEO / Northwind Pay
    Organic clicks, last 6 months
    +0%
    Research
    Brief
    Writing
    Review
    Live

    Already at work in the Outreach private beta.

    Try Dark Matter on your own buyers. We start by writing real openers for the companies you want to win.

    • 40+Companiesin the private beta
    • 1.2M+Buyersresearched one by one
    • 9,400+Replieshanded to sales teams

    We set up the tools growth runs on. Then we put them to work.

    Velocity is a Growth Technology Partner to these platforms. We plan, implement and connect them to your data, then run them for revenue.

    Customer data and engagement

    Bloomreach as both your CDP and your CEP: every customer joined into one profile across app, web and store, then journeys across email, push, SMS and WhatsApp that fire on what each person just did.

    Analytics, experiments and replays

    A tracking plan your team trusts, funnels that show where users stop, experiments that prove what fixes it, and session replays that show why.

    Attribution, fraud and ROAS

    One source of truth for every install and in-app purchase, fraud filtered out before it reaches your numbers, and budget moved to the channels with the best return on ad spend.

    Messaging and verification

    One-time codes that stop fake sign-ups and account takeovers, plus SMS, WhatsApp and voice wired into your app and your CRM journeys, with delivery tracked on every message.

    Promotions and loyalty

    Coupons, referrals, gift cards and loyalty points, each with its own rules and budget, so a promotion grows orders without eating the margin.

    Tell us where growth is stuck. We'll come with a view.

    A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.

    What happens next
    1. You tell us where you areThis form. Under two minutes, mostly taps.
    2. A founder reads itThen emails you to set up a 30-minute call.
    3. We come with a first viewWhere we would start, in plain words, before any proposal.
    4. You decideIf it fits, we scope Diagnose, Build or Run. If not, you keep the view.

    Start with your work email

    Which best describes you?
    How did you hear about us?

    Thank you.

    We have everything we need. One of our founders will email you at to set up the call.

    Some questions you might have.

    Ask us on a call
    About Velocity

    We are a growth firm. We find where a company's next revenue is, build what it takes to get there, and run it. Eight practices sit under one roof, from user acquisition and measurement to product, CRM and search, so one team stays accountable for the number.

    Startups building their first growth function, scale-ups taking a working engine further, enterprises and family groups with a growth problem the board cares about, and investors who want a growth partner across their portfolio. We have worked with 40+ clients across 20+ markets.

    Yes. We are based in Dubai and have worked across 20+ markets, including Saudi Arabia, the wider Gulf and East Africa.

    Working with us

    Most start with a diagnosis: we read the business and come back with a plan, sized and in order. From there we can build it with your team and run it. You can also bring us in to build or run something you have already planned.

    Senior operators who have run growth inside consumer and B2B businesses, across product, engineering, data, design and marketing. The founders stay involved in every engagement.

    No. We work alongside your team, fill the gaps you have not hired for yet, and hand over what we build so it keeps running.

    It depends on what you need, so it is agreed on a call once we understand the problem.

    Dark Matter and this page

    Dark Matter is the SaaS we built to run growth: Outreach for lead generation, Surfaced for visibility in AI answers, and SEO for organic search. We use it in our engagements, and companies can also use it on its own.

    The product screens and the companies in them are illustrative. The work at the top of the page is real client work, blurred so that nothing confidential can be read.

    Not sure how to

    acquire more customers?

    Unleash Your Business Potential with Bespoke Growth Strategies. Powerful Insights. Unparalleled Execution. Results-driven Success.

    $1.2Bn

    Revenue Generated​

    $82Mn

    Budgets Managed

    24.4Mn

    Users Acquired​​

    9.3Mn

    Users Reacquired

    62+

    Talent Hired

    52+

    Tools & Technologies​

    21+

    Markets Managed​

    13+

    Brands Grown​

    We’re the first to bring the true concept of growth as a service to the Region

    Velocity-Growth-gif

    You no longer have to worry about coordinating across different agencies, your in-house team, and engineering, all working in silos. We bring together data science, performance marketing, CRM, user engagement & experience, product, and engineering subject matter experts, all collaborating seamlessly under one roof with the singular goal of driving sustainable growth for your business. Our full-stack growth marketing capabilities provide an integrated, end-to-end solution so you can focus on what matters most.

    No one ring to rule them all. the definition of Growth varies for every business.

    No cookie-cutter approach here. We create, execute, and own end-to-end custom-fit growth plans and engines tailored specifically to your business needs.

    Core Growth Acceleration
    Core Growth Acceleration
    Conversion Rate Optimization

    Running experiments is key. We’ll relentlessly run tests to identify friction points and optimise for maximum conversions throughout your funnel.

    Core Growth Acceleration
    Core Growth Acceleration
    Go-To-Market Lifecycle Strategies

    Keeping users engaged from day 1? That’s our specialty. We’ll build segmented journeys that expand their lifetime value.

    Core Growth Acceleration
    Core Growth Acceleration
    Master Growth Loops

    Is sustainable revenue acceleration on your mind? We disdain rented growth and will build personal, financial, and social growth loops to help you grow in the short, medium, and long run—whatever moves the needle.

    Digital Growth Catalyst
    Digital Growth Catalyst
    User Acquisition Strategies

    Running experiments is key. We’ll relentlessly run tests to identify friction points and optimise for maximum conversions throughout your funnel.

    Digital Growth Catalyst
    Digital Growth Catalyst
    Performance Marketing Optimization

    Let’s squeeze out every ounce of paid efficiency. Continuous campaign optimisation & ruthless experimentation based on granular metrics? You got it.

    Digital Growth Catalyst
    Digital Growth Catalyst
    Organic Growth Catalysts

    Why rent attention when you can own it? Our growth loops involving content, SEO, social, and influencer strategies build long-term organic momentum.

    Analytics-Powered Growth
    Analytics-Powered Growth
    Conversion Funnel Microscope

    Running experiments is key. We’ll relentlessly run tests to identify friction points and optimise for maximum conversions throughout your funnel.

    Analytics-Powered Growth
    Analytics-Powered Growth
    Data Science Growth Modeling

    The numbers don’t lie. Cutting-edge algorithms will reveal user patterns and predict behaviours, and our derived tactics will prescribe high-impact initiatives.

    Analytics-Powered Growth
    Analytics-Powered Growth
    Growth Loop Acceleration

    Virality is everything. We’ll quantify those viral loops and then optimise them to amplify the self-perpetuating expansion.

    Growth Infrastructure
    Growth Infrastructure
    Develop Growth-oriented Infrastructure

    Data is useless without a robust & scalable infrastructure. We’ll tag teams with your engineering/product teams to help design & deploy future-proof systems so insights can be extracted & leveraged in smart ways.

    Growth Infrastructure

    Growth Infrastructure

    Marketing Tech Optimization

    The right tools can make or break your business. We’ll advise & implement marketing technologies precisely aligned with your business & its processes.

    Growth Infrastructure

    Growth Infrastructure

    Measurement Framework Design

    You can’t optimise what you don’t measure. We’ll implement comprehensive tracking modules to capture critical customer touchpoints & interactions.

    Product-Led Growth Engine
    Product-Led Growth Engine
    UI/UX for Growth

    Cumbersome user experiences kill growth. Our focus? Intuitive data-backed UI/UX that accelerates product conversions.

    Product-Led Growth Engine

    Product-Led Growth Engine

    Data-Driven Product Roadmap

    Not all features are created equal. We’ll work with your Product/Engineering team to help you quantify & prioritise features to deliver maximum & measurable growth impact.

    Product-Led Growth Engine

    Product-Led Growth Engine

    Rapid Time-to-Value

    Growth hinges on realising value fast. Our goal? Streamlined & productised journeys that handhold the user from start to finish.

    Managed Growth Services
    Managed Growth Services
    Marketing Automation Orchestration

    Why do things manually when you can automate them? Our trigger-based campaigns will nurture users throughout their lifecycles.

    Managed Growth Services
    Managed Growth Services
    Channel Performance Optimization

    ROAS is our religion. We’ll continuously optimise the channel mix, media mix, bidding, targeting – and everything around your campaigns that helps drive maximum efficiency.

    Managed Growth Services
    Managed Growth Services
    Reporting & Intelligence Hubbing

    Visibility breeds agility. Our centralised reporting & visualisations will give you & your leadership teams full transparency to iterate rapidly across channels and campaigns, targets and results, and everything in between.

    Growth Strategy & Research
    Growth Strategy & Research
    Holistic Strategy Blueprint

    Tactical initiatives are nothing without an overarching game plan. We’ll work with your leadership teams to create & execute a cohesive strategy bridging business, product, marketing, engineering, and ops.

    Growth Strategy & Research
    Growth Strategy & Research
    Growth Budgeting & Storytelling

    Fundraising? Exit planning? Or BAU Strategy & Planning? We work with your finance & business teams to pave the way forward for your capital strategies and budgets.

    Growth Strategy & Research
    Growth Strategy & Research
    Research-Backed Growth

    Research is the foundation of any growth initiative. Our market analysis will pinpoint opportunities ripe for differentiated plays that lead to disproportionate outcomes.

    Growth Content & Design

    Growth Content & Design

    The Attention Economics

    In crowded markets, visuals grab eyeballs. Our disruptive creatives & compelling content ensure we capture user attention and stir the right emotions.

    Growth Content & Design

    Growth Content & Design

    Search Growth Accelerants

    Why pay for traffic when you can earn it? Our SEO strategies will boost visibility and nurture organic conversions.

    Growth Content & Design

    Growth Content & Design

    Experience Design Evaluation

    Design is a dialogue. Through rapid build-test-iterate cycles, we’ll refine engagement-boosting user experiences by listening to the data.

    Growth Talent
    Growth Talent
    Talent Acquisition Strategy

    Behind every growth success is an A-team. We don’t just stop at growing your company but also help you hire & onboard the right growth talent to ensure scalability.

    Growth Talent
    Growth Talent
    High-Performance Operations Design

    Organisational chaos kills productivity. Our cross-functional SOPs empower agile, autonomous, and impactful execution.

    Growth Talent
    Growth Talent
    Build Growth Mindset

    Shared philosophies unite teams. Our SOPs and growth programs help foster a growth-oriented culture where teammates rally around a common growth mindset.

    Our three-pronged accelerated
    growth offering.

    We partner with you throughout the journey, from consultation to execution and continuous strategy optimisation. You don’t just get recommendations; you get a dedicated team to make your growth plans come to life.

    1. We find your problem
    Growth Consulting
    2. We not only advise but execute end-to-end
    Growth Consulting + Execution
    3. We become your demand generation function
    Growth Consulting + Execution + Extended Arm

    Our Presence

    Growth partners for every business stage & type

    We tailor our approach to your unique growth challenges. Our adaptable strategies prioritise short-term growth bursts and sustainable long-term growth engines to ensure lasting success and resilience.

    Growth is not the same as marketing

    Marketing and growth go hand-in-hand. While marketing focuses on building brand awareness and sparking interest, growth takes the baton to convert that interest into sustainable business momentum.

    1. Objective

    Marketing

    • Raise brand awareness
    • Build brand recall
    • Shape brand perception of your audience
    • Spark initial interest in your offerings

    Growth

    • Convert interested prospects into actual users/customers-depth study of your business
    • Nurture and build long-lasting customer relationships
    • Drive sustained revenue momentum that continuously pushes growth
    • Optimise and scale all areas impacting business outcomes
    Objective-gif
    2. Approach

    Marketing

    • Quick wins with viral campaigns
    • Long-term brand building
    • Create marketing collateral for different channels
    • Aim for those “hmm” moments

    Growth

    • Take a systematic view across short and long-term initiatives
    • Create frameworks for Growth while testing new innovative strategies
    • Rigorously experiment, optimise, and analyse what drives results
    • Apply disruptive thinking to unlock new growth opportunities
    Approach-gif
    3. Strives On

    Marketing

    • Understanding wants and needs of target audience with user research
    • Analysing focus groups and listening to the voice of the customer
    • Staying on top of industry trends, reports, and latest market insights
    • Leveraging social listening to join the right conversations

    Growth

    • Ensuring clean, accurate, and accessible data across all sources
    • Implementing robust user tracking and measurement at every touchpoint
    • Building a solid growth infrastructure and tech stack foundation
    • Integrating capabilities like CRMs, CDPs, experimentation tools
    Strives-On-gif
    4. Field Involved

    Marketing

    • Brand focussed campaigns across social media, influencers, digital, and offline
    • Content marketing to educate, entertain, and add value to audiences
    • Brand marketing, public relations, and corporate communications

    Growth

    • Data-driven performance marketing across channels like paid search/social
    • UX/UI optimisation to reduce funnel friction and improve conversions
    • Leveraging data science, predictive analytics, and machine learning models
    • Automation and tools for personalisation, lead scoring, nurture streams
    Field-Involved-gif
    5. Measured KPIs

    Marketing

    • Track metrics like reached audience, ad frequency, and website traffic
    • Measure engagement rates across channels—likes, shares, comments, etc.
    • Look at brand awareness surveys and brand health indicators

    Growth

    • Number of new users/customers acquired and activated
    • Revenue expansion from the existing customer base
    • Optimising return on ad spend (ROAS) and marketing efficiencies
    • Increasing customer retention, LTV, and reducing churn rates
    Measured-KPIs-gif
    6. Relationship with company growth

    Marketing

    • Lays the foundation for long-term brand equity and resonance
    • Breathes life into the company’s vision, personality, and values
    • Makes potential customers aware and interested in your solution
    • Rents temporary attention that growth teams can convert into a lasting value

    Growth

    • Develops scalable growth tactics that evolve with the business
    • Designs self-perpetuating engines to unlock compounding growth
    • Builds assets and models to maximise customer lifetime value
    • Growth’s fuel injects momentum into the company’s expansion
    Relationship-with-company-growth-gif
    7. Stakeholder Synergy

    Marketing

    • Closely collaborating with business strategists and leadership
    • Aligning brand messaging with overarching company goals and plans
    • Navigating public relations, corporate comms, and community building
    • Supporting other teams like sales with materials and air cover

    Growth

    • Cross-functional partnership with marketing, product, and engineering
    • Data and experimentation shape the product roadmap and vision
    • Provides a growth mindset and framework to the entire organisation
    • Presents a united strategy to business leaders and investors
    Stakeholder-Synergy-gif
    8. Outcome

    Marketing

    • Brand familiarity and enhanced perception in the market
    • Soft consideration from target prospects & users
    • Driving foot traffic, website traffic, and engagement metrics
    • Renting audience attention that can translate to growth

    Growth

    • Acquiring new users and activating them on the product
    • Nurturing valuable customer relationships over their entire lifecycle
    • Increasing revenue, customer lifetime value, and loyalty
    • Building growth assets and momentum that keeps compounding
    Outcome-gif

    Frequently Asked Questions

    Does Velocity Growth help brands become discoverable in ChatGPT or Gemini results?
    Does Velocity Growth offer product or UX consulting?
    How long does it take to see measurable results?
    How do we start working together?
    Can you help us set up tracking and analytics correctly?
    Can Velocity Growth improve retention using CRM or lifecycle automation?
    Does Velocity Growth run paid marketing campaigns?
    What types of growth problems does Velocity Growth solve?
    Read More